Life Insurance for Business Owners: Core Planning Basics

Business Use Case Policy Type Purpose
Buy-sell agreementTerm or permanent on each partnerFund buyout of deceased partner's interest
Key person protectionPolicy owned by businessOffset revenue loss if critical employee dies
Executive bonus (162)Permanent policy on executiveSelective benefit; premium is deductible to business
Loan collateralAssignment of cash value policyLenders may require life coverage to secure business debt
Estate liquidityPermanent/ILITProvide heirs cash to pay estate costs without forced business sale

A clear overview of how business owners use life insurance for family protection, key-person risk, succession planning, and buy-sell funding considerations.

What to review first

Planning framework

  1. Define objective: Clarify the outcome this decision is meant to support.
  2. Model scenarios: Compare a conservative, baseline, and stress-case path.
  3. Prioritize protection gaps: Address highest-impact risks first.
  4. Coordinate with tax and legal context: Confirm assumptions before implementation.
  5. Set review cadence: Revisit annually and after major life or business changes.

Questions to ask in a strategy review

Bottom line

A clear process and periodic review usually matter more than chasing one “perfect” tactic. Build a plan you can monitor and adjust over time.


General educational information only and not individualized legal, tax, or investment advice. Product features, availability, and costs vary by carrier and underwriting.

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